Delhi, 22nd April 2025 – Delhi Airport is proud to announce the grand opening of India’s largest domestic terminal by footfalls — the New Terminal 1. This state-of-the-art facility stands as a beacon of innovation and modernity in advertising media infrastructure.

With this launch, the highest domestic footfall airport in India now is the New T1 at Delhi, followed by T3 Domestic which now ranks as the second highest. This means the Top 2 domestic footfall terminals in India are now in the National Capital, further reinforcing Delhi Airport’s position as the Aviation Hub of India. The airport connects flyers from 70+ key cities every day, offering marketers a unique opportunity to reach a pan-India, prime, and captive audience through high-impact campaigns on world-class media. Notably, Delhi Airport’s T3 International continues to be India’s largest international terminal by footfalls.

The New Terminal 1 introduces a revolutionary blend of digital and static media, designed to elevate passenger experience and brand storytelling. Described as BIG, BOLD, and BEAUTIFUL, these installations are the first of their kind in India - immersive, high-impact, and built to captivate with state-of-the-art technology.

A key highlight is the unveiling of a world-class digital media network built with 100% Active-LED Digital Video-Walls for a bezel-free, seamless experience. These installations deliver pixel-level precision and unmatched clarity, ensuring that every campaign leaves a lasting impact.

Some of the Key Media Installations at the New T1 Airport :

MAGNUM ARCADE NETWORK. A magnificent digital media corridor featuring six colossal bezel-free video walls, each measuring 20 feet x 10 feet. Strategically positioned at the boarding gates’ highest dwell-time zone, this network delivers cinematic exposure to all departure’s footfalls at T1's aerobridge area — creating an unparalleled opportunity for brand visibility.

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DIGITAL TOTEMS NETWORK. A powerful network of 100 units of 4K-compatible digital screens, strategically installed across arrivals and departures. Each of these 75-inch displays stands 7.5 feet tall and feature a sleek, curved design for elevated aesthetics and superior visibility. These totems create high-frequency brand recall as passengers move through the terminal.

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ICON VIDEO-WALL. A striking L-shaped large-format video wall, the ICON Video-Wall spans an impressive 40 feet x 10 feet, making it one of the most visually distinctive digital installations at the terminal. Positioned strategically to engage 100% of flyers at departures, this dynamic format is built to deliver high-impact brand storytelling. Powered by bezel-free Active LED technology, it offers a seamless and vibrant visual experience—perfect for showcasing brand campaigns with unmatched clarity and scale.

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SIGNATURE DROPDOWNS. Located near the boarding gates, these double-sided back-lit static banners — each 35 feet by 10 feet — are positioned at the high dwell-time area. Their sheer size and strategic placement ensure unmatched visibility and brand dominance.

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Additional opportunities at New T1 also include aerobridge branding across 22 aerobridges, allowing advertisers to extend campaign narratives seamlessly from terminal to aircraft.

Munish Kanotra, CEO of TIMDAA Delhi Airport, shared his excitement about the opening: “The New Terminal 1 is a testament to our commitment to innovation and excellence. We are thrilled to introduce a media environment that is not only visually stunning but also technologically advanced, setting a new benchmark for airports in India. Our goal is to create unique and memorable experiences through world-class media, where marketing campaigns leave a lasting impression on high-flyers. We believe the BIG, BOLD, and BEAUTIFUL installations at the New T1 will do just that!”

“At Samsung, we believe in innovation that drives excellence and shared progress. Our partnership with Delhi Airport and TIMDAA at the new Terminal 1 brings cutting-edge display technology to life, creating meaningful brand experiences for millions of passengers every day,” said Puneet Sethi, Vice President, Enterprise Business, Samsung India.

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