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Inspiring Breakthrough Possibilities
INNOVATE WITH US
Create attention-grabbing visibility among affluent flyers through imaginative innovations.
Benefits of Innovating at Delhi Airport
Establish Differentiation
Grab millions of eyeballs of India’s
high-flyers by merging the Physical
and Digital worlds.
high-flyers by merging the Physical
and Digital worlds.
Grab millions of eyeballs of India’s high-flyers by merging the Physical and Digital worlds.
Stand-out Messaging for New Age Brands
Instant head-turners with out-of-
the-box messaging templates.
the-box messaging templates.
Instant head-turners with out-of-the-box messaging templates.
Our Creative Palette For Innovations
Contextual Messaging
Large-format digital media at Delhi Airport allows you to display campaign creatives based on the destination city of flyers,
the weather of the destination city, or the AQI of the destination city by programmatically integrating the advertisement
display with relevant contextual information. This way, you can target flyers from different cities by showing city-specific ads or
ads based on any other contextual parameter.
the weather of the destination city, or the AQI of the destination city by programmatically integrating the advertisement
display with relevant contextual information. This way, you can target flyers from different cities by showing city-specific ads or
ads based on any other contextual parameter.
Large-format digital media at Delhi Airport allows you to display campaign creatives based on the destination city of flyers, the weather of the destination city, or the AQI of the destination city by programmatically integrating the advertisement display with relevant contextual information. This way, you can target flyers from different cities by showing city-specific ads or ads based on any other contextual parameter.
Recommended media for Contextual Messaging:
- 22 Large Format Arcade VideoWalls Network at high-dwell time location of Boarding Gates
- 48 Large Format Trinity VideoWalls Network at high-dwell time location of Baggage Belt
As an example, O General Air Conditioners executed an innovative contextual messaging campaign on the 24 VideoWalls Digital Arcade
Network at Delhi Airport’s T3 Boarding Gates (the highest dwell-time location).
Campaign creatives were synchronized with the FIDS (Flight Information Display System) to select the destination city at that
boarding gate and merged with the live temperature feed of that city from the meteorological department.
This integration created an immediate connection for O General with the weather and, hence, air conditioning.
Network at Delhi Airport’s T3 Boarding Gates (the highest dwell-time location).
Campaign creatives were synchronized with the FIDS (Flight Information Display System) to select the destination city at that
boarding gate and merged with the live temperature feed of that city from the meteorological department.
This integration created an immediate connection for O General with the weather and, hence, air conditioning.
As an example, O General Air Conditioners executed an innovative contextual messaging campaign on the 24 VideoWalls Digital Arcade Network at Delhi Airport’s T3 Boarding Gates (the highest dwell-time location).
Campaign creatives were synchronized with the FIDS (Flight Information Display System) to select the destination city at that boarding gate and merged with the live temperature feed of that city from the meteorological department. This integration created an immediate connection for O General with the weather and, hence, air conditioning.
Campaign creatives were synchronized with the FIDS (Flight Information Display System) to select the destination city at that boarding gate and merged with the live temperature feed of that city from the meteorological department. This integration created an immediate connection for O General with the weather and, hence, air conditioning.
Zomato decided to target city-specific flyers by displaying creatives with city-specific popular food through the contextual
messaging capability of the 22 VideoWalls Digital Arcade Network at the boarding gates of Delhi Airport.
The creatives were programmatically synchronized with the Flight Information Display System (FIDS) data and picked up
flight information from there to play city-specific messages for customers. For example, when there was a flight
to Mumbai from Boarding Gate 45, then a 'See you in Mumbai' message played automatically for the passengers.
The city-specific messaging was real-time and destination-specific; creative content was played at each boarding
gate according to the city where the flight was headed.
messaging capability of the 22 VideoWalls Digital Arcade Network at the boarding gates of Delhi Airport.
The creatives were programmatically synchronized with the Flight Information Display System (FIDS) data and picked up
flight information from there to play city-specific messages for customers. For example, when there was a flight
to Mumbai from Boarding Gate 45, then a 'See you in Mumbai' message played automatically for the passengers.
The city-specific messaging was real-time and destination-specific; creative content was played at each boarding
gate according to the city where the flight was headed.
Zomato decided to target city-specific flyers by displaying creatives with city-specific popular food through the contextual messaging capability of the 24 VideoWalls Digital Arcade Network at the boarding gates of Delhi Airport.
The creatives were programmatically synchronized with the Flight Information Display System (FIDS) data and picked up flight information from there to play city-specific messages for customers. For example, when there was a flight to Mumbai from Boarding Gate 45, then a 'See you in Mumbai' message played automatically for the passengers. The city-specific messaging was real-time and destination-specific; creative content was played at each boarding gate according to the city where the flight was headed.
The creatives were programmatically synchronized with the Flight Information Display System (FIDS) data and picked up flight information from there to play city-specific messages for customers. For example, when there was a flight to Mumbai from Boarding Gate 45, then a 'See you in Mumbai' message played automatically for the passengers. The city-specific messaging was real-time and destination-specific; creative content was played at each boarding gate according to the city where the flight was headed.
Contextual Messaging at Scale
Cathay Pacific leveraged Delhi Airport’s digital ecosystem to deliver a highly contextual, real-time brand experience - engaging the high-flyers with messaging tailored to their specific destinations.
Executed across the high-impact Digital Arcade network at T3 International Departures, the campaign integrated with the airport’s Flight Information Display System (FIDS) to dynamically trigger country-specific creatives in real time. As passengers waited at their respective boarding gates, messaging adapted seamlessly to the destination of each departing flight.
For instance, flyers’ flying to Bangkok were served Bangkok-specific creatives, ensuring immediate relevance and a personalized connection and so on and so forth. This approach transformed traditional media into a responsive, data-led communication platform - aligned with the passenger’s journey.
By combining scale, precision, and contextual intelligence, the campaign minimized media spillover and maximized engagement - reinforcing Cathay Pacific’s global connectivity while delivering highly targeted, high-recall brand messaging.
Executed across the high-impact Digital Arcade network at T3 International Departures, the campaign integrated with the airport’s Flight Information Display System (FIDS) to dynamically trigger country-specific creatives in real time. As passengers waited at their respective boarding gates, messaging adapted seamlessly to the destination of each departing flight.
For instance, flyers’ flying to Bangkok were served Bangkok-specific creatives, ensuring immediate relevance and a personalized connection and so on and so forth. This approach transformed traditional media into a responsive, data-led communication platform - aligned with the passenger’s journey.
By combining scale, precision, and contextual intelligence, the campaign minimized media spillover and maximized engagement - reinforcing Cathay Pacific’s global connectivity while delivering highly targeted, high-recall brand messaging.
Zomato decided to target city-specific flyers by displaying creatives with city-specific popular food through the contextual messaging capability of the 24 VideoWalls Digital Arcade Network at the boarding gates of Delhi Airport.
The creatives were programmatically synchronized with the Flight Information Display System (FIDS) data and picked up flight information from there to play city-specific messages for customers. For example, when there was a flight to Mumbai from Boarding Gate 45, then a 'See you in Mumbai' message played automatically for the passengers. The city-specific messaging was real-time and destination-specific; creative content was played at each boarding gate according to the city where the flight was headed.
The creatives were programmatically synchronized with the Flight Information Display System (FIDS) data and picked up flight information from there to play city-specific messages for customers. For example, when there was a flight to Mumbai from Boarding Gate 45, then a 'See you in Mumbai' message played automatically for the passengers. The city-specific messaging was real-time and destination-specific; creative content was played at each boarding gate according to the city where the flight was headed.
3D Anamorphic
Make your products/campaign jump out of the digital screen through
3D-compatible digital media at Delhi Airport.
3D-compatible digital media at Delhi Airport.
Make your products/campaign jump out of the digital screen through 3D-compatible digital media at Delhi Airport.
JBL created an impressive 3D Anamorphic Display to amplify its noise-cancelling headphones and earbuds.
Lenovo created an innovative 3D Anamorphic Display to position the brand as a global leader in technology and innovation.
With the help of a 3D anamorphic setup, the 'Lenovo F1' campaign created visually stunning displays among prime flyers.
With the help of a 3D anamorphic setup, the 'Lenovo F1' campaign created visually stunning displays among prime flyers.
Lenovo created an innovative 3D Anamorphic Display to position the brand as a global leader in technology and innovation. With the help of a 3D anamorphic setup, the 'Lenovo F1' campaign created visually stunning displays among prime flyers.
Prime - Time Scheduling
Delhi Airport's large-format digital media supports prime-time campaign scheduling options, allowing you to display different
creatives at different times of the day within the same advertising slot. For example, you can decide to play
'Creative A between 7 AM to 10 AM,' 'Creative B between 5 PM to 7 PM,' and 'Creative C for the rest of the time’.
creatives at different times of the day within the same advertising slot. For example, you can decide to play
'Creative A between 7 AM to 10 AM,' 'Creative B between 5 PM to 7 PM,' and 'Creative C for the rest of the time’.
Delhi Airport's large-format digital media supports prime-time campaign scheduling options, allowing you to display different creatives at different times of the day within the same advertising slot. For example, you can decide to play 'Creative A between 7 AM to 10 AM,' 'Creative B between 5 PM to 7 PM,' and 'Creative C for the rest of the time’.
Recommended media for Prime - Time Scheduling:
- 22 Large Format Arcade VideoWalls Network at high-dwell time location of Boarding Gates
- 48 Large Format Trinity VideoWalls Network at high-dwell time location of Baggage Belts
Recommended media for Prime - Time Scheduling:
- 24 Large Format Arcade VideoWalls Network at high-dwell time location of Boarding Gates
- 36 Large Format Trinity VideoWalls Network at high-dwell time location of Baggage Belts
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Colgate 'Max Fresh' leveraged Delhi Airport’s Prime-Time Scheduling capability to play creatives based on the time of day. 'Creative
A' was automatically played between 4 AM to 11 AM, and 'Creative B' was played automatically during the rest of the day.
A' was automatically played between 4 AM to 11 AM, and 'Creative B' was played automatically during the rest of the day.
Colgate 'Max Fresh' leveraged Delhi Airport’s Prime-Time Scheduling capability to play creatives based on the time of day. 'Creative A' was automatically played between 4 AM to 11 AM, and 'Creative B' was played automatically during the rest of the day.
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Augmented Reality (AR)
Craft immersive brand experiences through interactive advertising and enable customers to experience products in an innovative way in a premium and conducive environment.
Boat Lifestyle transformed the travel experience for passengers at Delhi Airport with an awe-inspiring Augmented Reality
(AR) setup.
The concept included a compact tunnel with an AR-enabled screen at the end, equipped with an HD camera.
Whenever a consumer stood at the designated space, the camera would automatically trigger, allowing the consumer
to see their photo with Boat headphones in a dynamic and visually stunning simulated environment.
(AR) setup.
The concept included a compact tunnel with an AR-enabled screen at the end, equipped with an HD camera.
Whenever a consumer stood at the designated space, the camera would automatically trigger, allowing the consumer
to see their photo with Boat headphones in a dynamic and visually stunning simulated environment.
Boat Lifestyle transformed the travel experience for passengers at Delhi Airport with an awe-inspiring Augmented Reality (AR) setup.
The concept included a compact tunnel with an AR-enabled screen at the end, equipped with an HD camera. Whenever a consumer stood at the designated space, the camera would automatically trigger, allowing the consumer to see their photo with Boat headphones in a dynamic and visually stunning simulated environment.
The concept included a compact tunnel with an AR-enabled screen at the end, equipped with an HD camera. Whenever a consumer stood at the designated space, the camera would automatically trigger, allowing the consumer to see their photo with Boat headphones in a dynamic and visually stunning simulated environment.
Activations
Crafting immersive brand experiences that transform high-footfall environments into moments of engagement and delight.
Designed to captivate attention and drive meaningful interaction, these activations create lasting impressions among a premium audience.
Designed to captivate attention and drive meaningful interaction, these activations create lasting impressions among a premium audience.
Bringing Cricket Fever to the Airport
Thums Up transformed Delhi Airport into a high-energy fan zone as the Official Sponsor of the ICC Men’s T20 World Cup, bringing the excitement of world-class cricket directly to travellers.
At the new T1 terminal, the brand created a high-engagement experiential zone anchored by the actual ICC Men’s T20 World Trophy - turning a routine transit space into a moment of national pride and celebration.
The activation featured a dedicated selfie zone, inviting flyers to get up close with the trophy and capture a once-in-a-lifetime moment, seamlessly blending sport, spectacle, and participation.
A powerful example of how brands can leverage the airport ecosystem to create immersive, large-scale experiences that connect with audiences beyond traditional media.
At the new T1 terminal, the brand created a high-engagement experiential zone anchored by the actual ICC Men’s T20 World Trophy - turning a routine transit space into a moment of national pride and celebration.
The activation featured a dedicated selfie zone, inviting flyers to get up close with the trophy and capture a once-in-a-lifetime moment, seamlessly blending sport, spectacle, and participation.
A powerful example of how brands can leverage the airport ecosystem to create immersive, large-scale experiences that connect with audiences beyond traditional media.
Colgate 'Max Fresh' leveraged Delhi Airport’s Prime-Time Scheduling capability to play creatives based on the time of day. 'Creative A' was automatically played between 4 AM to 11 AM, and 'Creative B' was played automatically during the rest of the day.
Celebrating Aircrew with a Runway Moment
CaratLane brought alive a unique brand experience at Delhi Airport to celebrate Air Crew Day, alongside the launch of its exclusive “Runway” collection - an ode to Indian aircrew.
Strategically located at the dedicated aircrew parking area at T3 Multi Level Car Parking, the activation engaged directly with crew members operating out of Terminal 3.
The space was transformed into an immersive red-carpet experience. As crew members stepped out of the lifts, they were welcomed by paparazzi-inspired mannequins, camera props, and sensor-led flash effects - creating a celebrity-style moment.
A thoughtful, context-led innovation that turned a routine touchpoint into a memorable brand interaction.
Strategically located at the dedicated aircrew parking area at T3 Multi Level Car Parking, the activation engaged directly with crew members operating out of Terminal 3.
The space was transformed into an immersive red-carpet experience. As crew members stepped out of the lifts, they were welcomed by paparazzi-inspired mannequins, camera props, and sensor-led flash effects - creating a celebrity-style moment.
A thoughtful, context-led innovation that turned a routine touchpoint into a memorable brand interaction.
Colgate 'Max Fresh' leveraged Delhi Airport’s Prime-Time Scheduling capability to play creatives based on the time of day. 'Creative A' was automatically played between 4 AM to 11 AM, and 'Creative B' was played automatically during the rest of the day.
Sculptures
Iconic brand installations (sculptures) at India’s most premium and highest footfall
location – The Delhi Airport – take the brand positioning to unparalleled heights.
Brand sculptures on the Central Green Belt at Delhi Airport create dual visibility among
both departures and arrivals at both T3 Domestic and International terminals.
location – The Delhi Airport – take the brand positioning to unparalleled heights.
Brand sculptures on the Central Green Belt at Delhi Airport create dual visibility among
both departures and arrivals at both T3 Domestic and International terminals.
Iconic brand installations (sculptures) at India’s most premium and highest footfall location – The Delhi Airport – take the brand positioning to unparalleled heights.
Brand sculptures on the Central Green Belt at Delhi Airport create dual visibility among both departures and arrivals at both T3 Domestic and International terminals.
Brand sculptures on the Central Green Belt at Delhi Airport create dual visibility among both departures and arrivals at both T3 Domestic and International terminals.
TIM Delhi Airport Advertising
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