One of the biggest challenges brands face with Out-of-Home (OOH) advertising is the lack of transparency. Unlike TV or digital, where impressions and performance can be tracked, advertisers often have no way of knowing if their campaign on outdoor media played, for how long, or how often.

At Delhi Airport - India’s Aviation Hub, TIMDAA has taken a bold step to solve this challenge with the launch of the ‘Reveal’ Playout Report - a first-of-its-kind, on-demand reporting tool that ensures brands have full visibility into their campaign performance.

What is the Reveal Report?

Every time a brand runs a campaign on Delhi Airport’s world-class digital media network, they can now request a Reveal Playout Report.

This report provides the exact count of how many times a creative was played across a chosen digital media site or network during the campaign duration. Most importantly, this data is:

• Generated through an independent third-party server
• Completely automated and untouched by human intervention
• Delivered on-demand to both brands and their agencies

In short, it’s advertising accountability like never before in the OOH industry.

Why This Matters for Brands

For CXOs and marketing leaders who often question the credibility of OOH execution, the Reveal Report offers reassurance that:

• Every rupee spent translates into verified visibility
• Campaigns are delivered exactly as promised
• Media at Delhi Airport is not just impactful, but also auditable

This level of transparency builds trust and gives brands the confidence to invest in digital OOH campaigns with measurable outcomes.

Why Delhi Airport is the Benchmark for Digital Media

The Reveal Report adds to Delhi Airport’s already unmatched media advantage:

• India’s largest digital media network (recognized by India Book of Records)
• High-impact placements at boarding gates, baggage claim, and check-in halls - the highest dwell-time zones in an airport
• 6.5 million+ monthly passengers, including decision-makers, premium families, and international travelers
• Pan-India visibility, with flyers from 70+ cities converging at one hub

With the launch of Reveal, Delhi Airport media now offers not just impact and scale but also trust and accountability.

Conclusion

OOH has long struggled with proving its execution integrity. With the Reveal Playout Report, Delhi Airport and TIMDAA are setting a new industry standard - giving brands the confidence that their campaigns are not only seen by millions but also verified by data.

At Delhi Airport, transparency isn’t just a promise. It’s now a report you can hold in your hand.