TIMDAA has been in the forefront, when it comes to bringing in innovative advertising and marketing solutions. To give brands an opportunity to engage their audience with interesting promotions, TIMDAA creates path breaking solutions for them to reach out to their audience directly. Promotions are designed around the product or brand. These promotions mimic & reflect the brand personality through an eclectic mix of creativity, imagination and smart execution.
Customized and crafted to suit a client’s need, these promotions are great from a marketing perspective as they are high on visibility and recall with high customer engagement. So, if you have a bright idea to promote your product, share it with us and we would love to build it into an exciting & effective promotion.
Here’s a quick look at some of the innovative promotions we have done for top-of-the-line brands:
When Microsoft launched Office 365, a Cloud solution, its primary aim was to convey that Office 365 is your virtual office anytime, anywhere. To recreate this messaging in an attractive, experiential setting, TIMDAA set up traffic lights at vantage points at the Airport with well-defined Office 365 messaging. People were excited at this interesting promotion and showed a great interest in the new product.
The company wanted a 24 x7 connect with their customers. The idea was to drive the key benefits of the American Express card. Doing personalized demos had its limitations as it involved a lot of time & human effort. So, TIMDAA created a virtual mannequin for them in form of a lady and it was positioned in a high traffic zone. The key benefits were played round the clock and it appeared as if the lady was speaking herself. It was personal with minimal human intervention and yet extremely effective.
The H&M bag fetched outstanding and incredible response at the Domestic & International Arrival Exit Gate, terminal 3. The arriving passengers couldn’t get their eyeballs away from the bag due to its size. The Kiosk got 100% visibility from the arriving passengers which fascinated their interests. The short campaign got abundant visiting cards in a very small span of time.
To further expand the reach of their Office 365 messaging, TIMDAA gave Microsoft mobile Segways that moved across the airport waiting areas. These Segways were attractively branded and Promoters on these Segways would reach out to people and show them Office 365 Videos and presentations on the Tablet right there and then. Interesting promotion, executed with great precision that allowed deep customer connect.
A set of three synchronized digital screens were used to deliver the best Blackberry experience. The sequencing was seamless and the data upload flawless, creating an awesome feel around the brand.
Hyundai wanted a larger than life impact for its brands to zoom ahead of its competitors. TIMDAA specially created the largest outdoor site for Hyundai – a whopping 12000 square feet! The site went ahead to become a part of the Limca book of records. The impact was strong and recall extremely high!
The existence of the Pernod Ricard installation at the International Departure Canyon Area, terminal 3 got an unbelievable response from the viewers. Present in the heart of the Canyon Area, Pernod Ricard got 100% visibility and attracted the passengers easily. Considering the tremendous response, the client has planned the campaign till January 2016.
Pepperfry Kiosk has bagged an amazing response at the SHA of Terminal 3. It is the only experimental Zone in the history of TIMDAA, which has successfully run for a year with numerous leads/ visiting cards fetched every day, the client hasplanned the campaign till February2016. The visibility of the kiosk is strategic and covers 100% of departing audience.
TIMDAA decided to showcase the phone capabilities in larger than life format with a dual video wall solution. The busiest exit gates at domestic arrivals were identified and two giant video walls, towering 15 feet were designed to represent the BlackBerry 'Passport' the name of the product itself was relevant to the airport.
High impact location and high impact innovation made the entire Blackberry execution spell bounding. The video walls flanked the 2 gates at the domestic arrival exit and stood tall in their larger than life presence.
The video-walls doubled the impact because they together made a complete installation of digital art. While the power of one would be enough the power of two would be spectacular.
100% of the passengers exiting from the domestic arrivals saw the creative head on. Viewers taking pictures and uploading them on social media further amplified the effectiveness of the campaign.
Most importantly the content of the video-walls was something that was never witnessed before by the viewers. A highly complex grid of creative video content ensured that audience was glued to the display all the way till their point of exit.