Times Innovative Media Delhi Airport Advertising (TIMDAA) which has the advertising rights at Delhi International Airport has recently crossed 200 unique advertisers on its digital network. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called "Channel-T". The Four minute loop is designed especially for the airport audience based on dwell time. To keep eyeballs coming back to the screens, there is a judicious mix of content and advertising.
An impressive list of achievements for this network includes the Digital Signage Expo Apex in 2012 for best technology and network and DOOHDAS for Apple interactive video wall in 2013.
Some of the prestigious advertisers on the screen are Apple, Yes bank, Samsung, Volvo, Total.
Rohit Chopra, CEO, TIMDAA says