DELHI AIRPORT’S CHANNEL-T DIGITAL NETWORK TRAVERSES 300 ADVERTISERS MARK

Times Innovative Media Delhi Airport Advertising (TIMDAA) which has the advertising rights at Delhi International Airport has recently crossed 200 unique advertisers on its digital network. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called “Channel – T”.  The Four minute loop is designed especially for the airport audience based on dwell time. To keep eyeballs coming back to the screens, there is a judicious mix of content and advertising.

An impressive list of achievements for this network includes the Digital Signage Expo Apex in 2012 for best technology and network and DOOHDAS for Apple interactive video wall in 2013.

Some of the prestigious advertisers on the screen are Apple, Yes bank, Samsung, Volvo, Total.

Rohit Chopra, CEO, TIMDAA says,

“Digital OOH (DOOH) is a readily accepted advertising medium abroad. It accounts for nearly one-third of all OOH spends in the UK. A lot of good, hard work has gone in to build this one of a kind network in India and we are happy to see that advertisers have embraced this media. I thank all the advertisers for their support and belief in us. We have expanded this network with large format digital walls and hope to deliver customer delight there as well.”

Two new large format digital walls have been installed in December of last year as a part of the Channel T network expansion and can be seen at T3 arrivals.

ISO 9001 CERTIFICATION

TIMDAA becomes the only OOH media company in India to get ISO 9001 certification.
Times Innovative Media Delhi Airport Advertising (TIMDAA) has been certified ISO 9001:2008 compliant by TUV India Private limited. This makes TIMDAA (a joint venture between the Times Group’s Times OOH and Delhi International Airport Ltd (DIAL)) the first and only OOH media company in India to have received this prestigious certification.

The ISO 9000 family of standards addresses various aspects of quality management. The 9001:2008 is based on a number of quality management principles including a strong customer focus, the motivation and implication of top management, the process approach and continual improvement. The certification process includes in depth audits by an independent certification body to verify that it is in conformity to the standard.

On being awarded the certification, Rohit Chopra, CEO, TIMDAA said, “It is indeed a proud moment for us at TIMDAA. We had set some audacious goals for ourselves in developing and nurturing robust processes and quality standards. The ISO 9001:2008 certification is a testimony to our focus on quality, in all aspects of business, and customer centricity. We will continue to raise the bar in the industry. I would like to thank our parent company, Times OOH, and our partner DIAL for their unconditional support.”

ISO is the International organization for standardization founded in 1946 to promote the development of the standards and related activities to facilitate exchange of goods and services worldwide. This international organization has 130 countries from all over the world including India also.

TUV India Private Limited was established in 1989 as part of the German RWTÜV group’s Indian operations. Being one of the first Certification Bodies to start operations in India, TUV India has been closely associated with the quality revolution in India.

OAC 2014

The Outdoor Advertising Convention 2014 event in Goa saw the presence of all the leaders from the Outdoor Industry across the country. The event witnessed enormous participation and excellent debates and session pertaining to the industry. Following the legacy from the previous year, awards were presented to leaders for achieving new millstones in various categories. Rohit Chopra, CEO, TIMDAA received Gold Zonal media owner of the year-North, Bronze in Travel and Hospitality and Gold in Green initiative on the behalf on his entire team.

ADVERTISING AT DELHI AIRPORT ENTERS LIMCA BOOK OF RECORDS 2012

Times Innovative Media Delhi Airport Advertising Pvt Ltd (TIMDAA) sets a national record certified by the Limca Book of Records 2013 for having India’s largest outdoor advertisement site sized at an awe-inspiring 12000 sq. feet. Driven by a need to set benchmarks the team envisioned an OOH solution for one of its automobile clients; least did they know that they would be breaking a national record in the process. Showcasing the company’s technical and operational prowess, this mammoth site created a buzz across the industry.
Talking about this extraordinary feat, Mr. Rohit Chopra, CEO, TIMDAA said,

“We are very humble about this recognition bestowed upon us by the prestigious Limca Book of Records. We are always looking for unique ways to connect to our consumers and deliver a larger than life experience to them.”
(Rohit – Chopra, CEO)

The site not only exhibits TIMDAA’s ability to bring world-class advertising solutions to IGI airport T3 but also marks a milestone to showcase the importance of impact and delight for all stakeholders alike.

OOH FUELS EXXON MOBIL’S RACE FOR F1 VISIBILITY

With the much awaited Formula 1, 2013 race set to arrive at New Delhi on October 25, brands are gearing up to make a large scale presence at the event and garner the attention of potential TG. American oil and gas giant Exxon Mobil has leveraged the Out-Of-Home medium innovatively to create a buzz in association with the F1 race. An innovation has been done on a huge gantry placed at the Indira Gandhi International airport. The ideation has been done by creative agency Momentum Worldwide, while the innovation has been handled and executed by TIMDAA on its property.
The innovation showcases an F1 car on one side of the gantry pillar and a full-size Exxon Mobil oil bottle on the other. Also, flowing oil has been depicted in the form of a cut-out on the gantry and the entire innovation is meant to convey the idea of Exxon Mobil oil fuelling the F1 cars. The site is back-lit and is supported by extra power enabling 24 hour illumination.

The media planning was aimed at capturing the attention of 100% of the arrival audience at both the Domestic and International airports. The campaign was rolled out for 55 days and is likely to get extended.
Creating a mammoth site did involve many challenges and the TIMDAA team also faced the issue of getting extra power for the installation. It took 15 days to fabricate the whole innovation. The team of course successfully handled these issues.

“The magnum opus created for Exxon Mobil is a classic example of TIMDAA transforming a simple structure such as a gantry into an innovative display for the Brand. The flawless execution coupled with a strong creative concept will help the brand garner salience with Delhi Airport passengers during the critical Formula one season. We look forward to collaborating with the brand for their future campaigns and creating award winning solutions”
(Rohit – Chopra, CEO)

OAC 2013

The Outdoor Advertising Convention 2013 was held in July at Goa. Graced by veterans as well as young leaders from the Outdoor industry, the event saw huge participation and excellent debates and sessions on various aspects concerning the industry.
At the OAC, awards were presented to leaders in various categories. TIMDAA won the Gold Award for Regional Media Owner of the Year for North Zone. The award was accepted by Rohit Chopra, CEO, TIMDAA.

The OAC Gold medal is an indication that we are on the right track. Our focus is to maintain standards and scale up our spectrum so we continue to lead and pioneer new frontiers offering our clients diverse opportunities to engage with the potent audience.
Rohit Chopra, CEO

LAS VEGAS: THE MECCA OF DIGITAL SIGNAGE BECKONS

Digital signage as far as the eye can see’ is an understatement for a city that drives and pioneers an industry integral to the future of OOH. The DSE (Digital Signage Expo) is not only the world’s largest and most respected event dedicated to DOOH. Spread over 68,895 sq.ft. of diverse exhibits the event saw 4,080 qualified attendees from 75 countries and that is not the only thing that made the DSE special in 2013.

The fact that Times Innovative Media’s Nominee-IGI Airport T3 (as seen above) won the Bronze in the Transportation category, makes it an epoch benchmark. “We are making our presence felt globally and I am sure this award is the first of many to come” – says Sunder Hemrajani, Managing Director, TIML.
Held at the Las Vegas Convention Center, the expo was a record breaking success in almost all aspects.TimesOOH had a two-member contingent representing the brand.

Each member was inducted with an exhaustive DS (digital signage) tour of Las Vegas’s 4 strips and an optional interactive signage tour within certain host venues. Seen above (top right) is Planet Hollywood’s 57-foot high curved LED display that towers over the strip. Spanning the entire length of the hotel is one of the largest “ribbon displays” ever deployed, which traces the contours of the hotel’s undulating facade. The Ribbon measures 600 feet in length with seamless text and graphics displays. The city was the prime exhibit but the expo floor itself had a diverse exhibit of DS innovations ranging from F&B and Casinos to Hospitals and Airports.

CBS Outdoor’s Digital Urban Panel Network which covers the whole of Manhattan with over 100 locations and ‘200 digital faces’ on the busiest street corners, subway entrances and even sidewalks, won the Gold title.The remaining nine categories, had entries that oozed innovation too. Times Square’s ‘Dunk’ game (seen above) had people playing air-ball through interactive technology, which was further integrated with social media.

Incidentally, this good year for TimesOOH at the DSE also happens to be the expo’s 10th anniversary year. The convention had a balanced mix of OOH professionals, network operators, content creators and industry strategists. Team members had an opportunity to collaborate with contemporaries from other parts of the world. India is on the radar for most companies seeking to expand their market for DOOH support solutions and products.

Industries hot on DOOH network investments include hospitality and healthcare, with all major multi-city hotel and hospital chains- managing and funding their own digital networks. In Europe and Australia -banks are the large DOOH network players. The post show programs included intense discussions and deliberations about trends and findings covered by white papers from across the globe. Educational Galleries, Virtual Museums and Tourist assistance are viewed to be the next big thing in digital signage networks.

On a more celebratory note, this award might be the first of it’s kind for India. The awards were given away at an elegant awards dinner on February 27th. The opening was spectacular with the Las Vegas spirit represented in the ribbon ceremony and on the exhibit floor.

DSE was an opportunity for the TimesOOH brand to shine and receive accolades at an international level. Making it to the top three and claiming a spot for itself on the global map, reinstates the mission of TIML’s visionaries.

CBS Outdoor’s Digital Urban Panel Network which covers the whole of Manhattan with over 100 locations and ‘200 digital faces’ on the busiest street corners, subway entrances and even sidewalks, won the Gold title.The remaining nine categories, had entries that oozed innovation too. Times Square’s ‘Dunk’ game (seen above) had people playing air-ball through interactive technology, which was further integrated with social media.

Incidentally, this good year for TimesOOH at the DSE also happens to be the expo’s 10th anniversary year. The convention had a balanced mix of OOH professionals, network operators, content creators and industry strategists. Team members had an opportunity to collaborate with contemporaries from other parts of the world. India is on the radar for most companies seeking to expand their market for DOOH support solutions and products.

Industries hot on DOOH network investments include hospitality and healthcare, with all major multi-city hotel and hospital chains- managing and funding their own digital networks. In Europe and Australia -banks are the large DOOH network players. The post show programs included intense discussions and deliberations about trends and findings covered by white papers from across the globe. Educational Galleries, Virtual Museums and Tourist assistance are viewed to be the next big thing in digital signage networks.

On a more celebratory note, this award might be the first of it’s kind for India. The awards were given away at an elegant awards dinner on February 27th. The opening was spectacular with the Las Vegas spirit represented in the ribbon ceremony and on the exhibit floor.

DSE was an opportunity for the TimesOOH brand to shine and receive accolades at an international level. Making it to the top three and claiming a spot for itself on the global map, reinstates the mission of TIML’s visionaries.

TIMDAA’S ‘AVANT GARDE’- A MEMORABLE CUSTOMER CONNECT

Avant garde commenced with an elegant opening and ended on a ‘high note’ quite literally. All the ‘who’s who’ of the OOH industry had showed up including many of TIMDAA’S most esteemed list of clients. The event marked an excellent turn out and the truly distinctive agenda of wine and cheese tasting was a favorite. It was a perfect setting where the AC Nielsen research on Delhi airport was shared. All the aspects of a customer connect were covered where seamless conversations ranging from innovation to uptime and awards to airports. Delhi airport was showcased as being “ world class-targeted-cost effective”. A client connect in the true sense, the evening saw the launch of the interactive screen and scent technology as well. Held at Westin hotel, it oozed of the crème-de-la-crème essence that reflects TIMDAA perfectly.

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